Why Startups Need to Blog (and what to talk about ?)

Editor?s Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at�GRP Partners. Read more about Suster at�Bothsidesofthetable Blogs. We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, if you are reading this you read blogs. But should you actually write one if you're a startup, an industry figure (lawyer, banker) or VC? Absolutely. This is a post to help you figure out why you should write and what you should talk about. So read on ...

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